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Million Dollar
A Million Dollar
YES, YOU CAN LEARN HOW TO WRITE "MILLION DOLLAR" COPY
Do you write Internet sales letters? Contrary to what you might think, online sales copywriting and direct mail copywriting are quite similar? Television or radio advertising -- a single radio commercial, for instance, or perhaps a series of radio commercials? These, too, are the equivalent of most online advertising.
So, what is "million dollar" copy?
First, it isn't necessarily copy that sells a million dollars worth of product. The factors that go into turning that kind of volume include a lot more than the copy itself. Stay away from any copywriter who tries to tell you otherwise.
In fact, it's quite possible to sell a million dollars worth of product with less-than-perfect, even mediocre, copy - if you get enough of those other factors right. But you'll have to work a lot harder.
Don't make things harder on yourself than you need to.
The first thing that differentiates Million Dollar Copy from ordinary copy is that it converts a higher than usual percentage of targeted prospects to buyers.
After that, it's not quite so obvious.
The main factors that separate "Million Dollar Copy" from everything else are, in no particular order:
- The copy creates appropriate expectations in the reader. It presents every benefit as positively and powerfully as possible -- but never misleads the reader. Regardless of whether ultimately they order, it never causes the reader to feel manipulated.
- It increases the likelihood that the prospect will not only use the product, but use it correctly and get the results they're looking for.
- It doesn't call attention to itself. It engages the prospect in a conversation while focusing all of their attention on the service or product being advertised.
- It's more powerful every time you read it.
- Instead of just trying to provoke emotional reactions, it creates an experience that engages real prospects. When you do this right, the readers experiences the product's benefits while they read your sales letter.
- It doesn't start with the letter or end with the order. It begins with the prospect's internal dialog and continues on past the eventual purchase.
It's part of the customer's experience with your product and your company.
True "Million Dollar Copy" focuses on building your business, rather than just making the current sale. Its positive tone creates happy customers, reduces refund request, and encourages additional sales in the future."
Put in its shortest form:
"Million Dollar Copy" starts in exactly the same place as the prospect, and guides them through a positive experience that makes your product a necessity in their mind.
Think about that. Take another look at some of your existing copy and see how much needs to be changed to fit this model.
If you're not sure, have someone else read it and tell you how they feel as they go through the copy.
Then consider how that fits with what you've just read.
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Frequently Asked Questions...
What kinds of jobs allow one to buy a million dollar home?
I watch HGTV and I see young couples buying million dollar homes. What kind of jobs pay one salaries that make such houses affordable? If you know what such people do for a living, curious people would like to know.
Answer:
They are entrepreneurs, in healthcare executive management, software developers, project managers, IT Directors and Sales Directors for Fortune 500 companies.
My friends in California have $1.5M homes. They traded up after having bought condos when they were in their early 20's and sold it for huge profits between 2002 - 2004. They had huge down payments and lax lending during that time let them easily slip into million dollar homes. What kind of jobs do they have? Just as I mentioned above... average household income $200k - $300k.







































































































